Designed and launched pages across multiple CMS and marketing platforms to drive email sign-ups and subscriber growth. Optimized layouts and user flows to improve conversion and support ongoing campaigns.
Explore Recent Work 
Goop
Overview
Collaborated with the design team to create a landing page aimed at adding new users to Goop’s campaign drop list.
- Guided customers from external links to sign up for upcoming campaign drops.
Goals
- Increase sign-ups for new campaign drops.
- Streamline the user journey from external link to email subscription.
- Ensure a seamless, branded experience that aligns with Goop’s aesthetic.
Tools & Technologies
- Figma, WordPress
Kindred Nutrition Co.
Overview
Capture new subscribers for newsletter, integrating Klaviyo with WordPress for automated email marketing.
- Integrated Klaviyo with WordPress to automatically add new subscribers to the mailing list.
Goals
- Ensure a seamless sign-up process that minimizes friction for users.
- Maintain brand consistency while integrating third-party tools like Klaviyo.
Tools & Technologies
- WordPress, Klaviyo, Canva