Designed and/or built decks and social content, developed marketing and sales emails, and produced event print materials, managing assets through print.
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Encanto GreenCross
Overview
Designed and produced bi-weekly promotional email campaigns highlighting current deals and offers.
Goals
Drive sales through timely, value-focused email communications.
Tools & Technologies
Adobe Photoshop, Constant Contact
Goop
Overview
Built responsive marketing emails to drive traffic to product detail pages (PDPs) for both new and existing products.
Included associated editorial content to increase awareness and educate users on product benefits.
Goals
Provide clear, value-driven information behind each product.
Create a quick and intuitive browsing experience.
Increase product engagement and sales.
Tools & Technologies
Figma, Iterable
Fired Pie
Created social media posts, digital assets, and print materials Problem / Challenge
Dessert offerings lacked visibility and were often overlooked by customers. Goals
Design a table tent with strong visual imagery to highlight dessert options.
Promote sales of the “Pizza Cookie.” Outcome
Increased awareness of dessert items.
Improved promotion and sales of featured desserts.