Drove conversion improvements by optimizing pages with CRO best practices aligned to client goals. Enhanced page hierarchy and credibility through trust badges, and led A/B testing initiatives to continually improve conversion performance.
Explore Recent Work 
BizIQ
Problem / Challenge
- This page receives the highest traffic but was not converting effectively.
Goals
- Redesign the page to improve conversion rates.
- Implement A/B testing to identify the most effective elements and drive conversions.
Outcome
- Adjusted hierarchy, added trust signals, and optimized CTAs.
- Selected a winning CTA that significantly increased conversions.
Tools & Technologies
- WordPress, Neilo A/B Testing
Seguromax Insurance Center
Role: Web Designer & Front-End Developer
Problem / Challenge
- The previous site lacked clarity and did not clearly communicate available insurance services.
- Users had difficulty understanding coverage options and how to request a quote.
Goals
- Create a clear, trustworthy digital presence that reflects professionalism.
- Simplify navigation so users can quickly find services and contact the agency.
Outcome
- Visitors can easily understand insurance offerings and next steps.
- Improved structure and content hierarchy increased engagement and inquiries.
Tools & Technologies
- VS Code, Figma, JS
Shepard Senior Living facility
Role: Designer & CRO Specialist
Client is loosing moneny from empty beds in all locations
- Create awarness for avaiabilty
- Offer more informations on services
Goals
- Create awarness for avaiabilty
- Offer more informations on services
Outcome
- Testing in progress!
Tools & Technologies
- Unbounce, Photoshop