Designed and/or built decks and social content, developed marketing and sales emails, and produced event print materials, managing assets through print.
Explore Recent Work 
Encanto GreenCross
Overview
Designed responsive marketing emails to drive traffic to product detail pages (PDPs) for both new and existing products.
- Included associated editorial content to increase awareness and educate users on product benefits.
Goals
- Provide clear, value-driven information behind each product.
- Create a quick and intuitive browsing experience.
- Increase product engagement and sales.
Tools & Technologies
- Figma, WordPress, Iterable
Goop
Overview
Designed a direct mail campaign to promote the brand’s rebrand and introduce its refreshed visual identity to existing customers.
Goals
- Create clean, modern collateral that reflects the new brand direction
- Clearly communicate the rebrand while maintaining brand recognition
Tools & Technologies
- Adobe Illustrator
- Adobe InDesign
Encanto Dispensary (Rebranded)
Overview
Designed a direct mail campaign to promote the brand’s rebrand and introduce its refreshed visual identity to existing customers.
Goals
- Create clean, modern collateral that reflects the new brand direction
- Clearly communicate the rebrand while maintaining brand recognition
Tools & Technologies
- Adobe Illustrator
- Adobe InDesign
Fired Pie
Created social media posts, digital assets, and print materials
Problem / Challenge
- Dessert offerings lacked visibility and were often overlooked by customers.
Goals
- Design a table tent with strong visual imagery to highlight dessert options.
- Promote sales of the “Pizza Cookie.”
Outcome
- Increased awareness of dessert items.
- Improved promotion and sales of featured desserts.
Tools & Technologies
- Adobe Photoshop, Adobe InDesign
Freako Mag
Problem / Challenge / Goals
- Design a zine based on a client’s trip and prepare all assets for print-ready production.
Outcome
- Produced a 10-page zine featuring athlete photography and individual bios, delivered as print-ready files.
Tools & Technologies
- Adobe Photoshop, Adobe InDesign