CRO, A/B Testing Landing Pages

Seguromax Insurance Center

Seguromax Insurance Center

Role: Web Designer & Front-End Developer

Problem / Challenge

  • The previous site lacked clarity and did not clearly communicate available insurance services.
  • Users had difficulty understanding coverage options and how to request a quote.

Goals

  • Create a clear, trustworthy digital presence.
  • Simplify navigation so users can quickly find services.

Outcome

  • Visitors can easily understand insurance offerings.
  • Improved structure increased engagement and inquiries.

Tools & Technologies

  • VS Code, Figma, JavaScript
Shepard Senior Living

Shepard Senior Living

Role: Designer & CRO Specialist

Problem / Challenge

  • Empty beds across multiple locations were impacting revenue.
  • Awareness of availability was low.

Goals

  • Increase awareness of availability.
  • Provide more information about services.

Outcome

  • Testing currently in progress.

Tools & Technologies

  • Unbounce, Photoshop